{"title":"Iruai","description":"\u003cp\u003eIruai Winery (“ear-oo-eye\" … the artist formerly known as Methode Sauvage) was started in 2013 by Chad and Michelle Westbrook Hinds in Berkeley, CA as a nomadic natural wine project, before laying down roots in Michelle’s beautiful hometown of Etna, CA in the mythical Shasta-Cascade mountains of Siskiyou County in 2019.\u003c\/p\u003e\u003cp\u003eTrading in the urban winery hustle for the vigneron life, we are exploring avant garde vineyard planting and rehabilitation techniques using the permaculture methods laid out by Masanobu Fukuoka, while formulating our own “chaos organics” method of re-enchanting the land. Truly unlike anywhere else in California, Scott Valley in Western Siskiyou County (not to be confused with Scotts Valley) feels like a cross between Switzerland and Montana, cut with a rain shadow from Mount Shasta that divides it starkly between high mountain prairie and dense alpine forests.\u003c\/p\u003e\u003cp\u003eFinding ourselves in largely untested grape growing territory, with high elevations and a continental climate, we have turned Iruai into an exploration and celebration of esoteric varieties that flourish in the Alps of Europe. While we work to grow our Scott Valley estate vineyard projects, we purchase fruit and lease vineyards throughout the Shasta-Cascade, from the Trinity Alps of California to the Siskiyou Mountains of Southern Oregon.\u003c\/p\u003e\u003cp\u003eWe seek to make wine with a sense of place by employing no additives, and removing no character. Our goal in the vineyard is to let the vines thrive like they would in the wild, and in the cellar, to shepherd each ferment through its own natural development and evolution.\u003c\/p\u003e\u003cp\u003eBrowse the Iruai wines we have in the shop: red, rosé and white, made from Cabernet Franc, Cabernet Sauvignon and Grenache.\u003c\/p\u003e\u003cp\u003eEvery bottle is picked by our team at Wine Therapy in Nolita, NYC. Order online for delivery or pick up at 171 Elizabeth St.\u003c\/p\u003e","products":[{"product_id":"iruai-shasta-cascade-red-2022","title":"Iruai Shasta Cascade White 2025","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eType: White\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eProducer: Iruai\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCountry: USA\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRegion: Chasta Cascade, CA\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGrape: \u003cmeta charset=\"utf-8\"\u003e \u003cstrong id=\"yui_3_17_2_1_1785893216049_405\"\u003e 30% Savagnin \/ 20% Chardonnay \/ 20% Chenin Blanc \/ 20% Savagnin Rose Musqué \/ 10% Grüner Veltliner \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eYear: 2023\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFarming: Organic\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eInspired by the white wines of the Jura and Savoie regions of the French Alps, this blend of high elevation sites from the Shasta-Cascade regions of the Trinity Alps and Oregon’s Siskiyou Wilderness. Aromas of dried flowers and brush are framed by electric acidity, almond and citrus -- imagine dropping a Ricola (or a shot of Chartreuse) into a margarita and setting off in a canoe. Taste the Alps!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Selection Massale","offers":[{"title":"Default Title","offer_id":45787478982880,"sku":"98634796243972346079","price":29.99,"currency_code":"USD","in_stock":false}]},{"product_id":"iruai-shasta-cascade-red-2022-copy","title":"Iruai Tierra Extrana 2023","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eType: Red\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eProducer: Iruai\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCountry: USA\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRegion: Chasta Cascade, CA\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGrape: Cabernet Franc\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eYear: 2023\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFarming: Organic\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eWhole-cluster fermentation and extended maceration of this Cabernet Franc bring an abundance of pepper and perfume, uninhibited by harsh extraction, but rather infused with juicy coastal blackberries, heady store aromas and supported by ethereal, deep earth. Enjoy in an enamel camping mug, stargazing by the fire! \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Selection Massale","offers":[{"title":"Default Title","offer_id":46846660968672,"sku":"65695678587587696","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9259\/9713\/files\/IruaiTierraExtrana2023.jpg?v=1736446758"},{"product_id":"iruai-shasta-cascade-red-2023-copy","title":"Iruai Psychic Terroir Oregon Red 2024","description":"\u003cp\u003eLight, fresh and chillable, with notes of mountain rose \u0026amp; geranium, blackberry juice, tomato leaf and black peppercorn.\u003c\/p\u003e","brand":"Selection Massale","offers":[{"title":"Default Title","offer_id":46850541682912,"sku":"986347962439723460","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9259\/9713\/files\/Iruai-Psychic-Terroir-2023.webp?v=1787889176"},{"product_id":"iruai-cosmic-cowboy-2023","title":"2024 Iruai 'Cosmic Cowboy', California, USA | 750ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCab Sauv trades in the jammy fruit and cedar box of your uncle's wine fridge, for fresh plums and berries, saddle leather, and wafts of tabacco pouch. Our Cab Sauv isn't a stock broker out for a \"power lunch,\" it's a long haired alien in a nudie suit taking their space Cadillac out for a spin. The stars are shining bright out on the pasture tonight, as above so below.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selection Massale","offers":[{"title":"Default Title","offer_id":47464235368672,"sku":"546354634563464563","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9259\/9713\/files\/Iruai-Cosmic-Cowboy-2024-1608.heic?v=1785177194"},{"product_id":"iruai-cosmic-cowboy-2023-copy","title":"2025 Iruai 'Road Lounge Lizard' Cabernet Franc Rosé, Oregon, USA | 750ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eIn a sea of tart and crisp rosé wine, our entry zags, trading in the citrus for strawberries and cream. Made from 100% Gamay from Four Diamonds Vineyard in the Applegate Valley, our '24 Rosé is wild, rocky, and bounding with a just-pied-in-the-face frisson of big blackberry energy. Enjoy in the sun, in good company, and in quantity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Selection Massale","offers":[{"title":"Default Title","offer_id":52601228132576,"sku":"546354634","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/9259\/9713\/files\/Iruai-Road-Opener-Savagnin-Rose-Musque-2025.webp?v=1786359587"}],"url":"https:\/\/winetherapynyc.com\/collections\/iruai.oembed","provider":"Wine Therapy NYC","version":"1.0","type":"link"}